Applications are now open for Launch in 60. Build a product your audience actually wants.
What is Launch in 60?
Launch in 60 helps entrepreneurs turn an idea or early product concept into a product that connects with customers. Over 60 days, participants build, test, and refine a physical product through guided support. After the 60-day experience, entrepreneurs take part in in-person and online marketplace opportunities to gather customer feedback, generate early sales, and continue growing with ongoing coaching and support.
What You’ll Do in Launch in 60
In Launch in 60, you move through a clear, hands-on process designed to take your product concept to market readiness.
Step 1
Shape the product
Clarify what you are selling, who it is for, and what makes it worth buying.
Step 2
Test with your audience
Get feedback from ideal customers so you can refine with confidence.
Step 3
Get ready to sell
Set pricing, messaging, and a simple plan to start selling.
Is Launch in 60 Right for You?
Launch in 60 is designed for entrepreneurs who are ready to move beyond ideas and actively develop, test, and prepare a physical product for market.
- Product-based focus.
You are developing a physical product, not a service-only business. - Active market work.
You are ready to build, test, refine, and strengthen your product beyond the core curriculum. - Sustained engagement.
You can commit to the full program year, using the 8-week curriculum as the foundation for continued progress.
