START

STRONG

Get your product ready to launch.

Launch in 60 is currently in progress. Applications will reopen after the current cycle concludes.

What is Launch in 60?

Launch in 60 is a structured, year-long program designed to help entrepreneurs refine and prepare an existing product for market through practical education, coaching, accountability, and hands-on experiences.

Designed for entrepreneurs who already have a defined product, the program begins with eight core sessions (plus orientation) focused on strengthening the product, refining the offer, and building a strong foundation for market readiness.

Participants continue their journey through monthly in-person sessions, marketplace participation, and an online e-commerce platform that provides opportunities to showcase products, connect with customers, and build early sales experience.

What You’ll Do in Launch in 60

In Launch in 60, you move through a clear, hands-on process designed to take your existing product into market readiness.

Step 1

Refine your product

Clarify what you are offering, who it is for, and how if it positioned for the market.

Step 2

Validate with customers

Get feedback from your target audience and refine your product based on market input.

Step 3

Prepare for sales

Set pricing, messaging, and a simple plan to begin selling through diversified opportunties.

Is Launch in 60 Right for You?

Launch in 60 is designed for entrepreneurs who already have a defined product and are ready to refine, test, and prepare it for market.

  • Product-focused commitment.
    You are actively working on a product and ready to refine positioning, customer fit, and readiness for sales.
  • Active execution.
    You are actively working on a product and ready to refine positioning, customer fit, and readiness for sales.
  • Sustained engagement.
    You are able to commit to a full year of participation, including the core 8-session experience, monthly in-person sessions, and marketplace and e-commerce opportunities.
A group of entrepreneurs collaborating on a project
African American female entrepreneur selling soy candles and natural bar soaps at an event